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In 1929, Jørgen Jørgensen, a Norwegian outdoor enthusiast, began his search for durable outdoor equipment to perform in Norway’s harsh and rugged land. Starting with simple innovations such as leather straps, canvas backpacks and cotton clothing, he set Norrøna's direction: To search for the best in technical advancements and to create the ultimate performance products. Today, four generations later, as traditional mountain life broadens, Norrøna is still a family-owned and run company based near Oslo, Norway.

Whether you climb, tour, telemark, ski or snowboard, Norrøna 's wide range of apparel, backpacks and accessories salute the spirit of Norrøna to ensure its high-end, performance-driven products continue to work and inspire with integrity, innovation and above all, technical function.

All generations Jørgensen believed that Norrøna had to create products with the best possible design, cutting-edge functionality and the highest quality. They believed that product development had to be driven by the bravest among us; those who dare to think new; those who take on extreme adventures.

That is what Norrøna still believe.

Welcome to nature.

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